Every team member plays a part in your business (or why would you have hired them?). But it’s safe to say there are those few key individuals that can make a stronger impact. More recently being branded ‘Transformational Talent’, these people tend to exhibit a desired balance of key attributes relating to both experience and capability (the ability to problem solve and think strategically), and taking action due to their self-driven, passionate natures.

According to Indeed, just 1% of employees are responsible for 10% of company output, essentially meaning they’re on average 10x more productive than everyone else! If this is true, these people need attracting to your team – and there are a couple of things you can keep in mind to achieve this.

Firstly, remember that transformational people will always have options, and their primary motivator for making a move is finding a business with a vision and mission they are aligned to.

They want to work with inspirational teams and brands, so ensure information on your culture and exciting projects and challenges are consistently fed in to your attraction content. This could even include a bio or video of the hiring manager!

Secondly (and yes, we know it seems obvious), make it easy for them to find you! 64% of top transformational talent would feel more confident if they found jobs themselves, rather than being contacted about an opportunity, as they feel it will lead to a more successful role. On that note, every minute added to your application process loses you 4% of applicants – and these guys won’t hang around to complete lengthily application processes!
 
Ready to transform? Give us a call!