Welcome to our monthly Sparks newsletter! We wanted to keep you up to speed with what we are doing, plus cover off a range of things that are going on in the industry, or that we think may be of interest. We intend to keep it bite sized and are open to any suggestions on content you may want to see within it in the future.
Happy reading!
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Nice weather for ducks...
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It was an early start for Beth and Anna on a very rainy day in June, but worth it for the views from Witherslack Group’s Head Office in Cumbria, which still managed to look stunning! Witherslack specialise in the education and care of children and young people and we’ve been supporting them with a range of things, including demographic and labour market research. We looked at each location’s population density, economic situation, commute times/methods, education levels, main employment sectors and supported this with a range of competitor research. Marketing have earmarked a number of sites for new schools and homes, and were looking for our support to help identify any potential future recruitment challenges.
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It was a great meeting, and we were lucky enough to be fed by them too – they know the way to our hearts!
We believe research, combined with our market expertise makes for an invaluable combination and we have access to arrange of insight across multiple markets. Whether you’re expanding, or just needing a closer look at your potential talent pool, get in touch to see how we can help you too!
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Let’s get engaged!
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With 35% of candidates checking a company’s social media profile before even applying for a job, it’s more important than ever that your social media uses a mixture of content that is both informative and engaging. How can you ensure that ‘unlike’ button doesn’t get a look in? We’ve developed some key rules to live your social media life by…
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Have a purpose: Lead generation? Brand awareness? Don’t just chase the ‘likes.’
Measure Results: Consider other factors - engagement, credibility and trust.
Share and be Shared: Share a range of content to paint a picture of the organisation, industry etc.
Using rich content will encourage your audience to share it.
Dedicate time: Social media may be ‘free’ but it’s time consuming to get it right.
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Posting too much: Don’t bombard people!
Ignore the results and stats: Continuing to post content that isn’t getting you anywhere. Use insight to tailor your approach.
Put off or ignore replying to messages: Tackle any problems head on.
Delete negative comments: Respond to these with information for the recipient.
Post off-brand: Have a consistency in your tone of voice and messaging.
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Diversity, more than just a buzz word.
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Diversity and inclusion is a topic that’s gathering more and more momentum. On taking a closer look at the challenges within any one organisation, it can create a lot of questions. Does your employer brand have broad appeal? Where are you under represented? Is the organisation committed to change if change is needed? Unconscious/conscious bias is a very real thing!
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Whatever your goal, developing a fully embedded diversity strategy is a big job, but could reap huge rewards. And with a RecruitingTrends survey finding 46% of companies now have a diversity initiative in place, this is one buzzing industry topic that’s got wings.
It’s an exciting time for us, as a diversity campaign we’ve been busy planning for O2 is getting ready to take flight! It’s geared towards attracting more women in to their tech-led instore roles across the UK. We’re using pinpoint targeting across a range of platforms, such as programmatic display, YouTube, Spotify, rich media ads on mobile and Facebook, to achieve cut through to help O2 meet their diversity goals. Watch this space!
Get in touch if you’re facing a diversity challenge and would like some help planning your strategy.
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