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| Hi *|FNAME|*, There may be a heatwave happening as we start the summer early, but it’s certainly looking cool on the recruiting front. The ONS reported record vacancies of 1,295,000 in the first quarter of this year. Enough to send a chill down your summer spine. Arguably, this could have something to do with the idea that employers just aren’t keeping up to speed with the pace of change in attraction strategies and the technology that powers them. For instance, how committed are you, as an employer, to building your backlinks network to power the off-page SEO of your careers website? If that all sounds like gobbledygook to you, then you may want to take a look at our latest whitepaper on exactly that subject. Why? Because, by building a strong backlink network that drives traffic to your website, you’ll not only be seen by visitors to relevant websites all over the internet, you’ll also boost your Google ranking so that you appear higher up the search engine results pages (SERPs) when people type in terms related to your industry and types of roles. If you find that helpful, don’t forget to take a look at the Jupiter Sparks blog for more hints, tips and strategies for filling roles, pipelining talent and retaining your best people. You can see some of the latest posts below. Warm regards, Fiona Horton Managing Director, Jupiter Sparks
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